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Lisa A. White
Vice President of Marketing and Product Development
Lisa White is responsible for the Company's overall marketing and branding, including advertising and communication strategies, public relations, member recruitment and retention programs, and product line expansion and development. She joined GlobalFit in 2005.
Lisa brought to GlobalFit over two decades of hands-on corporate marketing experience including serving as Vice President of Marketing for General Roofing Services, Director of Marketing for Anthem Blue Cross and Blue Shield, and Director of Marketing for Fidelity Health Care. Additionally, Lisa owned and operated The Write Place, an advertising and marketing firm.
She has a B.S. in Journalism/Marketing from West Virginia University with a double minor in Psychology and Business Administration.
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